Privacy Policy

1. Cookie categories 🍪

We use cookies and similar technologies to operate the website, understand performance, and support advertising. Cookies are grouped into exactly three categories:

2. Marketing cookies — required disclosures

3. Consent requirements

• The cookie banner offers three options: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”.
• Analytics and marketing cookies are not activated until you provide consent.
• Your choice is stored in localStorage for 12 months. You may dismiss the banner without accepting; in that case, only essential cookies remain active.
• A direct link to this Privacy Policy is shown on the banner and near all submission buttons.

Consent statement: By clicking “Accept All Cookies”, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking “Manage cookie preferences” in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google’s Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta’s Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead forms and contact requests

When you submit a contact form, request a quote, subscribe to the newsletter, or register interest in our educational services, we collect the information you provide. This typically includes: full name, email address, phone number (optional), location or province (optional), preferred language, subject, and your message.

Legal basis: consent (GDPR Art. 6(1)(a)) and, where a service relationship exists, performance of a contract (GDPR Art. 6(1)(b)).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy. We do not request or store diagnoses or detailed medical history.

6. Google services and advertising

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (e.g., form submission) after clicking one of our ads. Used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google’s network. Remarketing lists are not created from sensitive data categories.
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google’s advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta advertising services

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute. Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta’s Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited content statement

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing page integrity

The content of this website accurately represents the educational products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children’s privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us if you believe we have received data from a minor.

11. International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us.

12. Your rights (GDPR Articles 15–22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion (“right to be forgotten”)
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7(3)): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
EU users: https://edpb.europa.eu
UK users: https://ico.org.uk

13. What data we collect

• Full name
• Email address
• Phone number (optional)
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not intentionally collect sensitive categories such as health data, religious beliefs, or political opinions through our forms. Please avoid including such information in messages.

14. Legal basis for processing

• Contact form data: consent (Art. 6(1)(a)) and contract performance (Art. 6(1)(b))
• Analytics data: consent (Art. 6(1)(a))
• Marketing/remarketing data: consent (Art. 6(1)(a))
• Security and fraud prevention: legitimate interest (Art. 6(1)(f))

15. Retention periods

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

16. Policy metadata

• Last Updated: January 15, 2026
• Effective Date: January 15, 2026
• Changes will be notified via a homepage banner at least 14 days before taking effect.

Additional information for Canadian visitors 🇨🇦

Our materials are designed for learners in Canada. We handle personal information in accordance with applicable laws and good practice, including principles similar to Canada’s federal and provincial privacy frameworks. We use clear consent for non-essential cookies and provide transparent explanations of how data is used for analytics and advertising. You can always contact us to request access, correction, or deletion of data we hold about you.

Contact

If you have questions about this Privacy Policy or your data, contact us:

• Sek-Hamers B.V., Gustav Mahlerplein 28, Zuidas, 1082 MA Amsterdam, Netherlands
• Phone: +31 20 262 9084
• Email: [email protected]
• Contact page: /contact/

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